Thursday, October 3, 2013

CANADA'S NEXT TOP MODELS?


Getting set up for the photoshoot
Toronto, ON - June 2013






Today’s blog is all about something new!  So it is a bit of a diversion from my blog story but it wouldn’t have happened without the rest of the breast cancer story.

So, I would like to take this opportunity to thank a few people for allowing me to cross “becoming a model” off my bucket list!  This includes the amazing folks at the Canadian Breast Cancer Foundation, Kruger Products (maker of Cashmere bathroom tissue among other products) and Totem Brand Stories Agency (a leading branded content agency).

Back in the spring of this year, I was invited by the Canadian Breast Cancer Foundation (CBCF) to participate in an exciting social media campaign that their national sponsor, Kruger Products, was working on.  Kruger has been a proud supporter of CBCF since 2005 with funds going towards “relevant and innovative research supporting early diagnosis, effective treatment and a positive quality of life for those living with breast cancer.”

In 2013 Kruger is celebrating their 10th anniversary of their White Cashmere Collection which has become an annual event.  Canadian designers are challenged to create garments and accessories from – you guessed it – Cashmere bathroom tissue!  All of this is to raise awareness and funds for CBCF.

Since this is their 10th anniversary they decided to share the creations, designers and the stories of women from across Canada who have experienced breast cancer and build a campaign around it.  It is hoped that this will inspire others with hope and joy and strength.  Every design is unique and so is every breast cancer story.  I was going to be a part of this!

Getting set up for the interview
So, in June my kids and I were contacted by Totem Brand Stories and arrangements were made for us to travel to Toronto for a photo/video shoot!  Sadly Mike was left out in the cold but I do think he will get over it.  Lol!  Needless to say we were pretty excited about the trip but had no idea what to expect.  It turned out to be a day we will never forget!

From the time we arrived until the time we left we were treated like, well – models!  We had our make-up and hair done and we had a stylist to select our outfits.  Then we got onto the set and the photographer and everyone had us posing and smiling until our faces were sore.  After the photos were done then next came the videotaped interview with me by myself and then another with Alex and Tasza doing all the talking.  All in all it was just an incredible experience.  In fact, when we were done I don’t know what came over me but I just started to cry!  I was so thankful that I am healthy and able to be a part of this and grateful for the opportunity for my kids and for others to see that there is hope.  I guess I just got a bit overwhelmed.

THE FINAL PRODUCT OF OUR PAGE!
Quote is from Tasza.  Just to be clear, I haven't really  "taken up" sea kayaking but
simply tried it for the first time.  However, I would most definitely do it again!
The booklet with all of the stories and photos was distributed in late September at the 10th Annual White Cashmere Collection Gala at the Art Gallery of Ontario in Toronto.  The gala showcased 20 top Canadian designers that created some pretty amazing fashions.  You can also view the photos, stories and some video clips at https://www.facebook.com/CashmereElle Canada magazine is running the Cashmere ad in their October issue with one tiny pic of yours truly in the printed version (the one in the quote page below) and the full booklet with the above photo is available on the iPad version of Elle Canada and Elle Quebec.


So thanks again to everyone involved for giving me and my children an experience to remember for a lifetime!  Thanks also to my kids, Alex and Tasza, for supporting me on this journey.  You two are my everything.

Please remember that October is Breast Cancer Awareness month so I am just making you aware!  There is no doubt that you will be seeing a lot of pink this month and many promotional campaigns to help keep this in the forefront.  Some hate the pink and some like it but no matter what your pinkpinion is I know that we all look forward to a world with no breast cancer or any type of cancer!

Also, the CIBC Run for the Cure is coming up this weekend and I certainly plan to be there!


Page from the booklet.  This is the small pic that is in Elle paper edition Cashmere ad.
The pink boxed quote on the left in the middle is from Alex.


Check out the video - the kids and I are near the end (around 2:05).


9 comments:

  1. I very much enjoyed your post, made me smile. You and your children look amazing. Keep enjoying life the way it was meant to be enjoyed.

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    1. Thanks so much for reading and commenting Angeline! It is much appreciated. My children are growing up way too fast so yes we enjoy each and every moment. Take care!

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  2. Replies
    1. Thanks Tasz<3 You are beautiful inside and out. xoxo

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  3. It's mel! Awesome stuff - you three look great!!

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  4. Hi my name is Erna Breast Cancer Surviour close to 3 years
    I was also chosen for the Photo Shoot 10 by10 June 27,2013.
    It was the most amazing time I had. I felt like a Pincess.Like I always say Be Strong and Keep on Smiling no matter what you have to go through. You also looked very amazing. We all did.

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    1. Hi Erna! I saw your photo and it is gorgeous! They sure did treat us well. It really was the most amazing time and I will remember it always. The photos of all the survivors were incredible. I like your advice...be strong and keep on smiling! Take care and I wish you continued good health.

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    2. Thank you. I also wish continued good health to you and your family. I hope we can stay in touch. Take care. I also will remember that day for the rest of my life. We sure all looked beautiful

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Thanks for reading and for your support!